Concepedia

Segment Positioning

Segment Positioning is a strategic framework within market segmentation that specifies how a particular segment is perceived relative to competing segments along key dimensions of differentiation in the minds of consumers.

37

Publications

3.3K

Citations

67

Authors

32

Institutions

Publications per year

2017–2026

4

Parents

Publications

37

A strategic framework for artificial intelligence in marketing

Ming‐Hui Huang, Roland T. Rust · Journal of the Academy of Marketing Science · 2020 · 1.6K citations · Full text

, , +11

The Contributions of Marketing To Strategic Management

E. Ralph Biggadike · Academy of Management Review · 1981 · 168 citations

, , +11

Market Segmentation: A Strategic Management Tool

Richard M. Johnson · Journal of Marketing Research · 1971 · 159 citations

, , +13

TARGETING, SEGMENTS AND POSITIONING

Sally Dibb, Lyndon Simkin · International Journal of Retail & Distribution Management · 1991 · 108 citations

, , +17

Membidik pasar Indonesia segmentasi targeting positioning

Rhenald Kasli · 2007 · 93 citations

, , +4

1–5 of 37

Authors

67

  1. RM
    Richard M. Johnson

    Agricultural Research Service, United States

    2 publications · 236 citations

    2

    h-index

  2. DH
    Dennis H. Gensch

    University of Wisconsin–Milwaukee, United States

    2 publications · 120 citations

    2

    h-index

  3. LS
    Lyndon Simkin

    University of Warwick, United Kingdom

    2 publications · 127 citations

    2

    h-index

  4. SD
    Sally Dibb

    The Open University, United Kingdom

    2 publications · 127 citations

    2

    h-index

  5. HD
    Halifa Dinia

    Islamic University, Bangladesh

    1 publications · 18 citations

    1

    h-index

1–5 of 67

Institutions

32

  1. Cranfield University

    Cranfield, United Kingdom

    1 h-index

    2 publications

    158 citations

  2. Universitat Pompeu Fabra

    Barcelona, Spain

    1 h-index

    4 publications

    88 citations

  3. Wake Forest University

    Winston-Salem, United States

    1 h-index

    1 publications

    42 citations

  4. Centre for Genomic Regulation

    Barcelona, Spain

    1 h-index

    4 publications

    88 citations

  5. Pennsylvania State University

    State College, United States

    1 h-index

    2 publications

    118 citations

  6. George Washington University

    Washington, United States

    1 h-index

    1 publications

    58 citations

  7. Ghent University

    Ghent, Belgium

    1 h-index

    1 publications

    18 citations

  8. University of Montevallo

    Montevallo, United States

    1 h-index

    1 publications

    58 citations

1–8 of 32

Venues

  1. Journal of Marketing Research

    5 publications · 415 citations

    5

    h-index

  2. Journal of Consumer Marketing

    2 publications · 85 citations

    2

    h-index

  3. Academy of Management Review

    AMR · 2 publications · 225 citations

    2

    h-index

  4. Current Biology

    1 publications · 22 citations

    1

    h-index

  5. Journal of Cataract & Refractive Surgery

    1 publications · 37 citations

    1

    h-index

1–5