Concepedia

Dennis H. Gensch

DH

Statistics

Publications

34

Citations

1.5K

H-Index

23

Active since

1968

Affiliations

University of Wisconsin–Milwaukee(Current)

University School of Milwaukee

Carnegie Mellon University

University of Pittsburgh

General Motors (United States)

Dennis H. Gensch is an author at University of Wisconsin–Milwaukee specializing in business, marketing, and marketing management.

Publications per year

1968–1995

34

Publications

34

A Two-Stage Disaggregate Attribute Choice Model

Dennis H. Gensch · Marketing Science · 1987 · 215 citations

Business, Decision Sciences, Marketing Management +14

The Multinomial, Multiattribute Logit Choice Model

Dennis H. Gensch, Wilfred W. Recker · Journal of Marketing Research · 1979 · 177 citations

Business, Decision Sciences, Decision Analysis +10

The Multinomial, Multiattribute Logit Choice Model

Dennis H. Gensch, Wilfred W. Recker · Journal of Marketing Research · 1979 · 77 citations

Business, Decision Sciences, Decision Analysis +10

The Influence of Involvement on Disaggregate Attribute Choice Models

Dennis H. Gensch, Rajshekhar G. Javalgi · Journal of Consumer Research · 1987 · 73 citations

Business, Marketing, Marketing Management +17

Empirically Testing a Disaggregate Choice Model for Segments

Dennis H. Gensch · Journal of Marketing Research · 1985 · 73 citations

Social Sciences, Marketing, Marketing Management +17

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