Segment Profiling is the analytical process of identifying and characterizing the distinguishing demographic, psychographic, behavioral, and geographic attributes of a market segment to differentiate it from other segments within a broader market classification.
277
Publications
14.5K
Citations
616
Authors
305
Institutions
Publications per year
2017–2026
55
Publications
277
1–5 of 277
Authors
616
- SD
7
h-index
- WS
5
h-index
- MW
4
h-index
- FL
3
h-index
- SR
3
h-index
1–5 of 616
Institutions
305
Pennsylvania State University
State College, United States
7 h-index
11 publications
692 citations
Griffith University
Brisbane, Australia
6 h-index
13 publications
673 citations
The University of Queensland
Brisbane, Australia
5 h-index
5 publications
252 citations
University of Chicago
Chicago, United States
4 h-index
4 publications
441 citations
University of Michigan
Ann Arbor, United States
4 h-index
4 publications
316 citations
University of Wollongong
Wollongong, Australia
4 h-index
4 publications
224 citations
Texas A&M University
College Station, United States
3 h-index
4 publications
209 citations
Vienna University of Economics and Business
Vienna, Austria
3 h-index
4 publications
144 citations
1–8 of 305
Venues
- International Journal of Bank Marketing
14 publications · 750 citations
12
h-index
- Journal of Marketing Research
11 publications · 1K citations
11
h-index
- Journal of Travel Research
JTR · 10 publications · 803 citations
10
h-index
- Journal of Travel & Tourism Marketing
JTTM · 7 publications · 303 citations
7
h-index
- Marketing Intelligence & Planning
7 publications · 724 citations
7
h-index
1–5