Concepedia

Response-based Segmentation

Response-Based Segmentation is a market segmentation method that classifies consumers into distinct groups based on their observed behavioral responses to marketing stimuli, distinguishing itself from other segmentation approaches by emphasizing actual response patterns rather than demographic, psychographic, or attitudinal characteristics.

22

Publications

1.6K

Citations

49

Authors

36

Institutions

Publications per year

2017–2026

3

Parents

Publications

22

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Kamel Jedidi, Harsharanjeet S. Jagpal, Wayne S. DeSarbo · Marketing Science · 1997 · 440 citations

, , +17

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, S. Siddarth · Journal of Marketing Research · 1998 · 217 citations

, , +14

Identifying mature segments

Paula Fitzgerald Bone · Journal of Consumer Marketing · 1991 · 124 citations

, , +17

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, S. Siddarth · Journal of Marketing Research · 1998 · 84 citations

, , +14

Customer list segmentation using the combined response model

Euiho Suh, Kyungmi Noh, Chang‐Kyo Suh · Expert Systems with Applications · 1999 · 70 citations

, , +12

1–5 of 22

Authors

49

  1. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    4 publications · 396 citations

    4

    h-index

  2. WD
    William D. Perreault

    University of North Carolina at Chapel Hill, United States

    2 publications · 93 citations

    2

    h-index

  3. SS
    S. Siddarth

    University of Southern California, United States

    2 publications · 301 citations

    2

    h-index

  4. JK
    Johny K. Johansson

    Georgetown University, United States

    2 publications · 43 citations

    2

    h-index

  5. DL
    Douglas L. MacLachlan

    University of Washington, United States

    2 publications · 43 citations

    2

    h-index

1–5 of 49

Institutions

36

  1. The University of Queensland

    Brisbane, Australia

    2 h-index

    3 publications

    139 citations

  2. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    3 publications

    495 citations

  3. University of Surrey

    Guildford, United Kingdom

    1 h-index

    1 publications

    26 citations

  4. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    440 citations

  5. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    61 citations

  6. National Cheng Kung University

    Tainan City, Taiwan

    1 h-index

    1 publications

    15 citations

  7. Singapore Institute of Technology

    Singapore, Singapore

    1 h-index

    2 publications

    96 citations

  8. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    2 publications

    128 citations

1–8 of 36

Venues

  1. Journal of Marketing Research

    6 publications · 489 citations

    6

    h-index

  2. Journal of Marketing

    JM · 2 publications · 43 citations

    2

    h-index

  3. 1

    h-index

  4. Journal of Consumer Marketing

    1 publications · 124 citations

    1

    h-index

  5. Electronic Commerce Research and Applications

    1 publications · 36 citations

    1

    h-index

1–5