Journal of Marketing Research · 1998 · 84 citations · 0 references
BusinessMarketingMarketing ManagementConsumer BehaviorMarket SegmentationSales ManagementBehavioral SegmentationConsumer SegmentationCustomer SegmentationSegment EvaluationSegmentation StrategySegmentation VariablesConsumer Purchase Behavior ModelingCustomer Sales SegmentationResponse-based SegmentationSales Response ModelingSegmented Consumer Analysis