Concepedia

Sangman Han

SH

Statistics

Publications

11

Citations

1.3K

H-Index

10

Active since

1993

Affiliations

Sungkyunkwan University(Current)

Columbia University

Sangman Han is an author at Sungkyunkwan University specializing in marketing, social sciences, and marketing management.

Publications per year

1993–2022

11

Publications

11

The Role of Hubs in the Adoption Process

Jacob Goldenberg, Sangman Han, Donald R. Lehmann et al. · Journal of Marketing · 2009 · 698 citations

Management, Innovation Management, Innovation +14

Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta.

Sangman Han, Donald R. Lehmann · Journal of Retailing · 2001 · 296 citations

Social Sciences, Business Economics, Economics +16

Do Friends Influence Purchases in a Social Network?

Raghuram Iyengar, Sangman Han, Sunil Gupta · SSRN Electronic Journal · 2009 · 109 citations · Full text

Social Sciences, Marketing, Marketing Management +17

The Role of Hubs in the Adoption Processes

Jacob Goldenberg, Sangman Han, Donald R. Lehmann et al. · SSRN Electronic Journal · 2009 · 64 citations · Full text

Management, Innovation Management, Marketing +17

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Randolph E. Bucklin, Sangman Han · Journal of Marketing Research · 1995 · 61 citations

Business, Marketing, Marketing Management +17

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