Concepedia

Segment Heterogeneity

Segment Heterogeneity is a construct in market segmentation research that refers to the degree of variation or diversity within a defined consumer segment, distinguishing it from other segmentation constructs by emphasizing internal differences rather than inter-segment contrasts.

35

Publications

2.9K

Citations

111

Authors

59

Institutions

Publications per year

2017–2026

12

Variants

Intra-segment Heterogeneity

Parents

Publications

35

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method

Joe F. Hair, Marko Sarstedt, Lucy M. Matthews et al. · European Business Review · 2015 · 1.5K citations

, , +14

Modeling Preference and Structural Heterogeneity in Consumer Choice

Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee · Marketing Science · 1996 · 202 citations

, , +17

The analysis of vehicle crash injury-severity data: A Markov switching approach with road-segment heterogeneity

Yingge Xiong, Justin L. Tobias, Fred Mannering · Transportation Research Part B Methodological · 2014 · 148 citations

, , +14

Product diversity, taste heterogeneity, and geographic distribution of economic activities:

Yasusada Murata · Journal of Urban Economics · 2003 · 99 citations

, , +17

Image Segmentation Parameter Optimization Considering Within- and Between-Segment Heterogeneity at Multiple Scale Levels: Test Case for Mapping Residential Areas Using Landsat Imagery

Brian Alan Johnson, Milben Bragais, Isao Endo et al. · ISPRS International Journal of Geo-Information · 2015 · 93 citations · Full text

, , +15

1–5 of 35

Authors

111

  1. CM
    Christian M. Ringle

    Universität Hamburg, Germany

    3 publications · 1.6K citations

    3

    h-index

  2. DC
    Dipak C. Jain

    Northwestern University, United States

    2 publications · 77 citations

    2

    h-index

  3. YC
    Yumin Chen

    Wuhan University, China

    2 publications · 77 citations

    2

    h-index

  4. QQ
    Qingwen Qi

    Institute of Geographic Sciences and Natural Resources Research, China

    2 publications · 55 citations

    2

    h-index

  5. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    2 publications · 77 citations

    2

    h-index

1–5 of 111

Institutions

59

  1. The Ohio State University

    Columbus, United States

    2 h-index

    4 publications

    126 citations

  2. Chinese Academy of Sciences

    Beijing, China

    2 h-index

    8 publications

    220 citations

  3. Institute of Geographic Sciences and Natural Resources Research

    Beijing, China

    2 h-index

    6 publications

    136 citations

  4. Hamburg University of Technology

    Hamburg, Germany

    2 h-index

    2 publications

    1.5K citations

  5. Universität Hamburg

    Hamburg, Germany

    2 h-index

    2 publications

    1.5K citations

  6. University of Chinese Academy of Sciences

    Beijing, China

    2 h-index

    2 publications

    55 citations

  7. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    4 publications

    342 citations

  8. Suranaree University of Technology

    Nakhon Ratchasima, Thailand

    1 h-index

    5 publications

    160 citations

1–8 of 59

Venues

  1. Journal of Marketing Research

    2 publications · 77 citations

    2

    h-index

  2. IEEE Geoscience and Remote Sensing Letters

    GRSL · 1 publications · 13 citations

    1

    h-index

  3. Journal of Travel & Tourism Marketing

    JTTM · 1 publications · 54 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 21 citations

    1

    h-index

  5. 1

    h-index

1–5