Concepedia
Statistics
Publications
16
Citations
1.6K
H-Index
14
Active since
1996
Affiliations
East Carolina University(Current)
California State University, Long Beach
University of Pittsburgh
McGill University
Jonathan Lee is an author at East Carolina University specializing in business, engineering, and marketing.
Top concepts
BusinessEngineeringEconomicsMarketingManagementConsumer ResearchConsumer BehaviorStatisticsEnergy PolicyDigital Marketing
Publications per year
1996–2022
The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France
Jonathan Lee, Janghyuk Lee, Lawrence Feick · Journal of Services Marketing · 2001 · 873 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +17
Modeling Preference and Structural Heterogeneity in Consumer Choice
Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee · Marketing Science · 1996 · 201 citations
Behavioral Decision Making, Consumer Research, Revealed Preference +20
When do environmental regulations backfire? Onsite industrial electricity generation, energy efficiency and policy instruments
E. Mark Curtis, Jonathan Lee · Journal of Environmental Economics and Management · 2019 · 91 citations
Engineering, Energy Efficiency, Sustainable Energy +9
Incorporating word-of-mouth effects in estimating customer lifetime value
Jonathan Lee, Janghyuk Lee, Lawrence Feick · Journal of Database Marketing & Customer Strategy Management · 2006 · 72 citations · Full text
Marketing Analytics, Customer Satisfaction, Customer Profitability +8
Generalized Structured Component Analysis with Latent Interactions
Heungsun Hwang, Moon‐Ho Ringo Ho, Jonathan Lee · Psychometrika · 2010 · 54 citations
1–5 of 16