Concepedia

Purchase Intent Segmentation

Purchase Intent Segmentation is a market segmentation framework that classifies consumers into distinct groups based on their likelihood and motivational drivers to acquire a specific product or service, differentiating it from other segmentation approaches by focusing explicitly on pre-purchase behavioral signals and intent-related psychographics.

14

Publications

1K

Citations

30

Authors

20

Institutions

Publications per year

2017–2026

6

Parents

Publications

14

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?

Vicki G. Morwitz, David C. Schmittlein · Journal of Marketing Research · 1992 · 296 citations

, , +16

The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

Tatiana Fajardo, Jiao Zhang, Michael Tsiros · Journal of Consumer Research · 2016 · 114 citations

, , +15

Facebook: examining the information presented and its impact on stakeholders

Michel M. Haigh, Pamela Jo Brubaker, Erin Whiteside · Corporate Communications An International Journal · 2013 · 100 citations

, , +14

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?

Vicki G. Morwitz, David C. Schmittlein · Journal of Marketing Research · 1992 · 97 citations

, , +14

Social identity salience: Effects on identity-based brand choices of Hispanic consumers

Veena Chattaraman, Sharron J. Lennon, Nancy A. Rudd · Psychology and Marketing · 2010 · 94 citations

, , +17

1–5 of 14

Authors

30

  1. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    2 publications · 393 citations

    2

    h-index

  2. VG
    Vicki G. Morwitz

    New York University, United States

    2 publications · 393 citations

    2

    h-index

  3. BL
    Benfu Lv

    University of Chinese Academy of Sciences, China

    1 publications · 56 citations

    1

    h-index

  4. CZ
    Chong Zhang

    National University of Singapore, Singapore

    1 publications · 56 citations

    1

    h-index

  5. NA
    Nancy A. Rudd

    The Ohio State University, United States

    1 publications · 94 citations

    1

    h-index

1–5 of 30

Institutions

20

  1. William P. Wharton Trust

    Boston, United States

    2 h-index

    2 publications

    393 citations

  2. New York University

    New York, United States

    2 h-index

    2 publications

    393 citations

  3. Université Larbi Tébessi

    Tébessa, Algeria

    1 h-index

    1 publications

    13 citations

  4. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    100 citations

  5. The Ohio State University

    Columbus, United States

    1 h-index

    1 publications

    94 citations

  6. University of Abou Bekr Belkaïd

    Tlemcen, Algeria

    1 h-index

    1 publications

    13 citations

  7. Florida State University

    Tallahassee, United States

    1 h-index

    1 publications

    114 citations

  8. Pennsylvania State University

    State College, United States

    1 h-index

    2 publications

    200 citations

1–8 of 20

Venues

  1. Advances in Decision Sciences

    2 publications · 37 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 393 citations

    2

    h-index

  3. Annals of Operations Research

    1 publications · 56 citations

    1

    h-index

  4. International Journal of Consumer Studies

    1 publications · 13 citations

    1

    h-index

  5. 1

    h-index

1–5