Veena Chattaraman

Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults

Veena Chattaraman, Wi‐Suk Kwon, Juan E. Gilbert et al. · Computers in Human Behavior · 2018 · 435 citations

Reciprocity Perspective, Engineering, Human-machine Interaction +16

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

Mariné Aghekyan-Simonian, Sandra Forsythe, Wi‐Suk Kwon et al. · Journal of Retailing and Consumer Services · 2012 · 345 citations

Marketing, Online Store Image, Online Customer Behavior +13

Virtual agents in retail web sites: Benefits of simulated social interaction for older users

Veena Chattaraman, Wi‐Suk Kwon, Juan E. Gilbert · Computers in Human Behavior · 2012 · 141 citations

Simulated Social Interaction, Engineering, Human Agent Interaction +14

Preferences for Aesthetic Attributes in Clothing as a Function of Body Image, Body Cathexis and Body Size

Veena Chattaraman, Nancy A. Rudd · Clothing and Textiles Research Journal · 2006 · 126 citations

Body Composition, Body Size, Social Psychology +15

Data‐driven services marketing in a connected world

V. Kumar, Veena Chattaraman, Carmen Neghina et al. · Journal of service management · 2013 · 114 citations

Marketing Analytics, Digital Marketing, Data‐driven Services Marketing +22