Concepedia

Value-based Segmentation

Value-Based Segmentation is a market segmentation strategy that categorizes customers according to the economic value they generate for a firm, distinguished from other segmentation approaches by its focus on quantifiable financial contributions such as profitability, lifetime value, or cost-to-serve.

78

Publications

7K

Citations

168

Authors

96

Institutions

Publications per year

2017–2026

10

Parents

Children

Publications

78

Value‐based segmentation of luxury consumption behavior

Klaus‐Peter Wiedmann, Nadine Hennigs, Astrid Siebels · Psychology and Marketing · 2009 · 1.1K citations

, , +16

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hyun-Seok Hwang, Taesoo Jung, Euiho Suh · Expert Systems with Applications · 2003 · 413 citations

, , +16

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Lynn R. Kahle, Patricia F. Kennedy · Journal of Services Marketing · 1988 · 328 citations

, , +13

Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

George Chryssohoidis, Athanassios Krystallis · Food Quality and Preference · 2005 · 312 citations

, , +13

1–5 of 78

Authors

168

  1. MA
    Murphy A. Sewall

    University of Connecticut, United States

    2 publications · 82 citations

    2

    h-index

  2. LR
    Lynn R. Kahle

    University of Oregon, United States

    2 publications · 350 citations

    2

    h-index

  3. PF
    Patricia F. Kennedy

    University of Nebraska–Lincoln, United States

    2 publications · 350 citations

    2

    h-index

  4. RM
    Richard M. Johnson

    Agricultural Research Service, United States

    2 publications · 236 citations

    2

    h-index

  5. JU
    Jashim Uddin

    East West University, Bangladesh

    1 publications · 22 citations

    1

    h-index

1–5 of 168

Institutions

96

  1. Northwestern University

    Evanston, United States

    2 h-index

    3 publications

    187 citations

  2. K.N.Toosi University of Technology

    Tehran, Iran

    2 h-index

    5 publications

    797 citations

  3. South China University of Technology

    Guangzhou, China

    2 h-index

    5 publications

    58 citations

  4. University of Connecticut

    Storrs, United States

    2 h-index

    2 publications

    299 citations

  5. University of Almería

    Almería, Spain

    2 h-index

    5 publications

    103 citations

  6. HOGENT University of Applied Sciences and Arts

    Ghent, Belgium

    1 h-index

    1 publications

    201 citations

  7. Universitat Autònoma de Barcelona

    Cerdanyola del Vallès, Spain

    1 h-index

    1 publications

    64 citations

  8. University of British Columbia

    Vancouver, Canada

    1 h-index

    3 publications

    57 citations

1–8 of 96

Venues

  1. Expert Systems with Applications

    7 publications · 1.2K citations

    7

    h-index

  2. Journal of Marketing Research

    4 publications · 318 citations

    4

    h-index

  3. Food Quality and Preference

    4 publications · 557 citations

    4

    h-index

  4. 3

    h-index

  5. Journal of Advertising Research

    JAR · 3 publications · 119 citations

    3

    h-index

1–5