Product Value Segmentation

Product Value Segmentation is a value-based segmentation framework that categorizes consumers according to their perceived utility and willingness to pay for specific product attributes, distinguishing it from other segmentation approaches by focusing explicitly on the alignment between product features and customer valuation.

2

Publications

167

Citations

3

Authors

2

Institutions

Publications per year

2017–2026

0

Authors

3

  1. PM
    Peter McGoldrick

    University of Manchester, United Kingdom

    1 publications · 140 citations

    1

    h-index

  2. BC
    Burcu Candan

    Kocaeli Üniversitesi, Türkiye

    1 publications · 27 citations

    1

    h-index

  3. NM
    Natalie M. Collins

    University of Minnesota, United States

    1 publications · 140 citations

    1

    h-index

  4. AS
    Alfred S. Boote

    1 publications · 18 citations

    0

    h-index

1–4 of 3

Institutions

2

  1. University of Manchester

    Manchester, United Kingdom

    1 h-index

    1 publications

    140 citations

  2. Kocaeli Üniversitesi

    İzmit, Türkiye

    1 h-index

    1 publications

    27 citations

1–2 of 2

Venues

  1. Environmental Values

    1 publications · 27 citations

    1

    h-index

  2. 1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 18 citations

1–3