51
Publications
3K
Citations
29
H-Index
1983
Active since
Peter McGoldrick is an author at University of Manchester specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionEconomicsInteractive MarketingDigital MarketingUser Experience
Publications per year
1983–2019
51
51
Peter McGoldrick, Elisabeth André · Journal of Retailing and Consumer Services · 1997 · 137 citations
Rows per page
1–5 of 51