Concepedia

Kathleen Keeling

KK

17

Publications

1.2K

Citations

13

H-Index

2003

Active since

Affiliations

University of Manchester(Current)

Manchester School of Architecture

Loughborough University

Coventry University

Kathleen Keeling is an author at University of Manchester specializing in management, marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchDigital MarketingInteractive MarketingBusinessCustomer SatisfactionConsumer BehaviorArts

Publications per year

2003–2020

17

Publications

17

Using ZMET to explore barriers to the adoption of 3G mobile banking services

Morna S.Y. Lee, Peter McGoldrick, Kathleen Keeling et al. · International Journal of Retail & Distribution Management · 2003 · 247 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +21

Avatars as salespeople: Communication style, trust, and intentions

Kathleen Keeling, Peter McGoldrick, Susan Beatty · Journal of Business Research · 2009 · 245 citations

Social Identity, Interpersonal Communication, Communication Style +11

On‐screen characters: their design and influence on consumer trust

Jiusen Luo, Peter McGoldrick, Susan Beatty et al. · Journal of Services Marketing · 2006 · 108 citations

Digital Marketing, Oscs Representation, Consumer Research +19

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Sahar Mousavi, Stuart Roper, Kathleen Keeling · Psychology and Marketing · 2017 · 108 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +21

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Debbie Keeling, Kathleen Keeling, Ko de Ruyter et al. · Journal of the Academy of Marketing Science · 2020 · 87 citations · Full text

Organizations, Services Management, Longitudinal Perspective +24

Rows per page

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