Kathleen Keeling

Using ZMET to explore barriers to the adoption of 3G mobile banking services

Morna S.Y. Lee, Peter McGoldrick, Kathleen Keeling et al. · International Journal of Retail & Distribution Management · 2003 · 247 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +21

Avatars as salespeople: Communication style, trust, and intentions

Kathleen Keeling, Peter McGoldrick, Susan Beatty · Journal of Business Research · 2009 · 245 citations

Social Identity, Interpersonal Communication, Communication Style +11

On‐screen characters: their design and influence on consumer trust

Jiusen Luo, Peter McGoldrick, Susan Beatty et al. · Journal of Services Marketing · 2006 · 108 citations

Digital Marketing, Oscs Representation, Consumer Research +19

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Sahar Mousavi, Stuart Roper, Kathleen Keeling · Psychology and Marketing · 2017 · 108 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +21

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Debbie Keeling, Kathleen Keeling, Ko de Ruyter et al. · Journal of the Academy of Marketing Science · 2020 · 87 citations · Full text

Organizations, Services Management, Longitudinal Perspective +24