Concepedia

Kathleen Keeling

KK

Statistics

Publications

17

Citations

1.2K

H-Index

13

Active since

2003

Affiliations

University of Manchester(Current)

Manchester School of Architecture

Loughborough University

Coventry University

Kathleen Keeling is an author at University of Manchester specializing in business, marketing, and online consumer behavior.

Publications per year

2003–2020

17

Publications

17

Avatars as salespeople: Communication style, trust, and intentions

Kathleen Keeling, Peter McGoldrick, Susan Beatty · Journal of Business Research · 2009 · 255 citations

Social Sciences, Communication, Marketing +12

Using ZMET to explore barriers to the adoption of 3G mobile banking services

Morna S.Y. Lee, Peter McGoldrick, Kathleen Keeling et al. · International Journal of Retail & Distribution Management · 2003 · 248 citations

Business, Marketing, Marketing Management +14

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Sahar Mousavi, Stuart Roper, Kathleen Keeling · Psychology and Marketing · 2017 · 111 citations · Full text

Business, Marketing, Marketing Management +9

On‐screen characters: their design and influence on consumer trust

Jiusen Luo, Peter McGoldrick, Susan Beatty et al. · Journal of Services Marketing · 2006 · 110 citations

Social Sciences, Communication, Information Systems +12

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Debbie Keeling, Kathleen Keeling, Ko de Ruyter et al. · Journal of the Academy of Marketing Science · 2020 · 90 citations · Full text

Social Sciences, Health Services Administration, Communication Theory +15

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