Concepedia

Sahar Mousavi

SM

Statistics

Publications

8

Citations

479

H-Index

8

Active since

2017

Affiliations

Loughborough University(Current)

University of Manchester

Sahar Mousavi is an author at Loughborough University specializing in business, marketing management, and marketing.

Publications per year

2017–2024

8

Publications

8

The implications of eWOM adoption on the customer journey

Chananchida Ngarmwongnoi, Jοãο S. Oliveira, Majd AbedRabbo et al. · Journal of Consumer Marketing · 2020 · 148 citations · Full text

Business, Marketing, Marketing Management +17

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Sahar Mousavi, Stuart Roper, Kathleen Keeling · Psychology and Marketing · 2017 · 111 citations · Full text

Business, Marketing, Marketing Management +9

Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance

Zhaleh Najafi-Tavani, Sahar Mousavi, Ghasem Zaefarian et al. · Journal of Business Research · 2020 · 57 citations · Full text

Business, Marketing, Marketing Management +11

Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys

Nancy V. Wünderlich, Jens Hogreve, Ilma Nur Chowdhury et al. · Journal of Business Research · 2019 · 48 citations · Full text

Business, Marketing, Marketing Management +15

Technology push without a patient pull

Debbie Keeling, Ko de Ruyter, Sahar Mousavi et al. · European Journal of Marketing · 2019 · 38 citations · Full text

Computing, Health Behavior, Chronic Illness Self-management +5

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