Debbie Keeling

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken, Ko de Ruyter, Mathew Chylinski et al. · Journal of the Academy of Marketing Science · 2017 · 632 citations · Full text

Business, Marketing, Digital Marketing +14

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 291 citations · Full text

Business, Marketing, Marketing Management +14

Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken, Jonas Heller, Mathew Chylinski et al. · Journal of Research in Interactive Marketing · 2018 · 255 citations · Full text

Business, Information Systems, Management Information Systems +15

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 241 citations · Full text

Business, Marketing, Retail Management +13

The playground effect: How augmented reality drives creative customer engagement

Alexander Jessen, Tim Hilken, Mathew Chylinski et al. · Journal of Business Research · 2020 · 238 citations · Full text

Business, Marketing, Marketing Management +14