Debbie Keeling

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken, Ko de Ruyter, Mathew Chylinski et al. · Journal of the Academy of Marketing Science · 2017 · 593 citations · Full text

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 279 citations · Full text

Customer Experience, Customer Satisfaction, Engineering +16

Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken, Jonas Heller, Mathew Chylinski et al. · Journal of Research in Interactive Marketing · 2018 · 250 citations · Full text

Engineering, Future State, Mixed Reality +17

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 230 citations · Full text

Online Retailing, Engineering, Augmented Reality +14

The playground effect: How augmented reality drives creative customer engagement

Alexander Jessen, Tim Hilken, Mathew Chylinski et al. · Journal of Business Research · 2020 · 229 citations · Full text