Concepedia
Statistics
Publications
26
Citations
2.6K
H-Index
22
Active since
2009
Affiliations
Maastricht University(Current)
UNSW Sydney
Maastricht School of Management
University of Sussex
King's College School
Jonas Heller is an author at Maastricht University specializing in business, augmented reality, and marketing.
Publications per year
2009–2025
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 291 citations · Full text
Business, Marketing, Marketing Management +14
Making omnichannel an augmented reality: the current and future state of the art
Tim Hilken, Jonas Heller, Mathew Chylinski et al. · Journal of Research in Interactive Marketing · 2018 · 255 citations · Full text
Business, Information Systems, Management Information Systems +15
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
Jonas Heller, Mathew Chylinski, Ko de Ruyter et al. · Journal of Retailing · 2019 · 241 citations · Full text
Business, Marketing, Retail Management +13
The playground effect: How augmented reality drives creative customer engagement
Alexander Jessen, Tim Hilken, Mathew Chylinski et al. · Journal of Business Research · 2020 · 238 citations · Full text
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
Mathew Chylinski, Jonas Heller, Tim Hilken et al. · Australasian Marketing Journal (AMJ) · 2020 · 234 citations · Full text
Business, Marketing, Marketing Management +11
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