Concepedia

Tim Hilken

TH

Statistics

Publications

18

Citations

2.4K

H-Index

17

Active since

2016

Affiliations

Maastricht University(Current)

UNSW Sydney

University of Sussex

King's College London

Maastricht School of Management

Tim Hilken is an author at Maastricht University specializing in augmented reality, user experience, and virtual reality.

ORCID

Top concepts

Publications per year

2016–2024

18

Publications

18

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken, Ko de Ruyter, Mathew Chylinski et al. · Journal of the Academy of Marketing Science · 2017 · 593 citations · Full text

Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken, Jonas Heller, Mathew Chylinski et al. · Journal of Research in Interactive Marketing · 2018 · 250 citations · Full text

, , +17

The playground effect: How augmented reality drives creative customer engagement

Alexander Jessen, Tim Hilken, Mathew Chylinski et al. · Journal of Business Research · 2020 · 229 citations · Full text

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience

Mathew Chylinski, Jonas Heller, Tim Hilken et al. · Australasian Marketing Journal (AMJ) · 2020 · 228 citations

, , +26

Embracing falsity through the metaverse: The case of synthetic customer experiences

Maja Golf Papez, Jonas Heller, Tim Hilken et al. · Business Horizons · 2022 · 186 citations · Full text

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