Concepedia

Chananchida Ngarmwongnoi

CN

1

Publications

145

Citations

1

H-Index

2020

Active since

Affiliations

University of Southampton(Current)

Chananchida Ngarmwongnoi is an author at University of Southampton specializing in consumer engagement, business, and consumer research.

Top concepts

BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchMarketing StrategyConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2020–2020

1

Publications

1

The implications of eWOM adoption on the customer journey

Chananchida Ngarmwongnoi, Jοãο S. Oliveira, Majd AbedRabbo et al. · Journal of Consumer Marketing · 2020 · 145 citations

Customer Experience, Customer Satisfaction, Purchase Behavior +17

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