Publication | Closed Access
Avatars as salespeople: Communication style, trust, and intentions
245
Citations
46
References
2009
Year
Social IdentityInterpersonal CommunicationCommunication StylePersonal BrandingInteractive MarketingManagementConsumer ResearchSocial InfluenceConsumer BehaviorCommunicationUser PerceptionMarketingConsumer EngagementSocial Sciences
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