Concepedia

Morna S.Y. Lee

MS

1

Publications

247

Citations

1

H-Index

2003

Active since

Affiliations

University of Manchester(Current)

Morna S.Y. Lee is an author at University of Manchester specializing in marketing strategy, digital marketing, and technology.

Top concepts

Publications per year

2003–2003

1

Publications

1

Using ZMET to explore barriers to the adoption of 3G mobile banking services

Morna S.Y. Lee, Peter McGoldrick, Kathleen Keeling et al. · International Journal of Retail & Distribution Management · 2003 · 247 citations

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