Purchase Value Segmentation
Purchase Value Segmentation is a value-based segmentation method that categorizes customers according to the monetary worth of their transactional behavior, distinguishing itself by focusing specifically on the financial contribution of purchases as the basis for segment differentiation.
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Institutions
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2017–2026
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Saudi Electronic University
Riyadh, Saudi Arabia
1 h-index
2 publications
32 citations
Brigham Young University
Provo, United States
1 h-index
1 publications
25 citations
Ming Chi University of Technology
Taipei, Taiwan
1 h-index
1 publications
16 citations

Sechenov University
Moscow, Russia
1 h-index
1 publications
16 citations
Airlangga University
Surabaya, Indonesia
1 h-index
1 publications
16 citations
Jiujiang University
Jiujiang, China
1 h-index
1 publications
16 citations

Institute of Technology of Cambodia
Phnom Penh, Cambodia
1 h-index
1 publications
16 citations

Chiang Mai University
Chiang Mai, Thailand
1 h-index
1 publications
16 citations
1–8 of 10
MPE · 1 publications · 16 citations
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1 publications · 25 citations
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