Purchase Value Segmentation

Purchase Value Segmentation is a value-based segmentation method that categorizes customers according to the monetary worth of their transactional behavior, distinguishing itself by focusing specifically on the financial contribution of purchases as the basis for segment differentiation.

2

Publications

41

Citations

11

Authors

10

Institutions

Publications per year

2017–2026

1

Authors

11

  1. TC
    Tzu-Chia Chen

    Ming Chi University of Technology, Taiwan

    1 publications · 16 citations

    1

    h-index

  2. BM
    Boris Miethlich

    Comenius University Bratislava, Slovakia

    1 publications · 16 citations

    1

    h-index

  3. DM
    Dinesh Mavaluru

    Saudi Electronic University, Saudi Arabia

    1 publications · 16 citations

    1

    h-index

  4. FJ
    Fouad Jameel Ibrahim Alazzawi

    Sechenov University, Russia

    1 publications · 16 citations

    1

    h-index

  5. AA
    Alim Al Ayub Ahmed

    Jiujiang University, China

    1 publications · 16 citations

    1

    h-index

1–5 of 11

Venues

  1. Mathematical Problems in Engineering

    MPE · 1 publications · 16 citations

    1

    h-index

  2. 1

    h-index

1–2