Concepedia

Psychographic Value Segmentation

Psychographic Value Segmentation is a method of market segmentation that classifies consumers based on psychological traits such as values, attitudes, interests, and lifestyles to identify groups with shared value perceptions and behavioral tendencies.

17

Publications

1.1K

Citations

33

Authors

19

Institutions

Publications per year

2017–2026

1

Parents

Publications

17

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2009 · 402 citations

, , +15

The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors

Maree Thyne · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 165 citations

, , +13

Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking

Graeme Galloway · Tourism Management · 2002 · 165 citations

, , +14

Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi · European Journal of Marketing · 2012 · 52 citations

, , +14

Meta-synthesis of player typologies

Janne Tuunanen, Juho Hamari · 2012 · 48 citations · Full text

, , +16

1–5 of 17

Authors

33

  1. AS
    Alfred S. Boote

    1 publications · 21 citations

    1

    h-index

  2. CE
    Charlotte Emily De Corte

    Ghent University, Belgium

    1 publications · 33 citations

    1

    h-index

  3. JL
    Jackie L.M. Tam

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 46 citations

    1

    h-index

  4. TM
    T.C. Melewar

    Middlesex University, United Kingdom

    1 publications · 52 citations

    1

    h-index

  5. SF
    Sharifah Faridah Syed Alwi

    Brunel University of London, United Kingdom

    1 publications · 52 citations

    1

    h-index

1–5 of 33

Institutions

19

  1. American Marketing Association

    Chicago, United States

    2 h-index

    2 publications

    46 citations

  2. Auburn University

    Auburn, United States

    1 h-index

    1 publications

    402 citations

  3. University of Warwick

    Coventry, United Kingdom

    1 h-index

    2 publications

    72 citations

  4. Brunel University of London

    London, United Kingdom

    1 h-index

    1 publications

    52 citations

  5. Toronto Metropolitan University

    Toronto, Canada

    1 h-index

    2 publications

    30 citations

  6. Institute for Tourism

    Donji grad, Croatia

    1 h-index

    1 publications

    165 citations

  7. American College of Financial Services

    Bryn Mawr, United States

    1 h-index

    1 publications

    17 citations

  8. University of Connecticut

    Storrs, United States

    1 h-index

    1 publications

    27 citations

1–8 of 19

Venues

  1. Tourism Management

    1 publications · 165 citations

    1

    h-index

  2. Health Promotion International

    1 publications · 19 citations

    1

    h-index

  3. Expert Systems with Applications

    1 publications · 402 citations

    1

    h-index

  4. International Marketing Review

    1 publications · 46 citations

    1

    h-index

  5. European Journal of Marketing

    EJM · 1 publications · 52 citations

    1

    h-index

1–5