Loyalty-Based Segmentation is a customer segmentation approach that classifies consumers according to their degree of brand loyalty, distinguishing itself from other segmentation methods by focusing specifically on behavioral and attitudinal indicators of loyalty rather than demographic, psychographic, or value-based preferences.
38
Publications
4.3K
Citations
90
Authors
56
Institutions
Publications per year
2017–2026
5
Parents
Publications
38
The mismanagement of customer loyalty.
Werner Reinartz, V. Kumar · PubMed · 2002 · 740 citations
A Comparison of Online and Offline Consumer Brand Loyalty
Peter J. Danaher, I Wilson, Robert A. Davis · Marketing Science · 2003 · 347 citations
1–5 of 38
Authors
90
- MK
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- JR
2
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- JR
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- JY
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- SH
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1–5 of 90
Institutions
56
University of Auckland
Auckland, New Zealand
2 h-index
3 publications
2.1K citations
Tarzana Treatment Centers
Los Angeles, United States
1 h-index
1 publications
114 citations
American Marketing Association
Chicago, United States
1 h-index
1 publications
50 citations
Texas A&M University
College Station, United States
1 h-index
1 publications
59 citations
University of Zurich
Zurich, Switzerland
1 h-index
1 publications
12 citations
Statistics New Zealand
Wellington, New Zealand
1 h-index
1 publications
347 citations
Columbia University
New York, United States
1 h-index
1 publications
50 citations
Dartmouth College
Hanover, United States
1 h-index
4 publications
892 citations
1–8 of 56
Venues
- Journal of Consumer Marketing
3 publications · 276 citations
3
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- Journal of Marketing Research
2 publications · 79 citations
2
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- European Journal of Marketing
EJM · 2 publications · 268 citations
2
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- The International Review of Retail Distribution and Consumer Research
2 publications · 40 citations
2
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- Industrial Management & Data Systems
1 publications · 14 citations
1
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1–5