Monetary Segmentation
Monetary Segmentation is a value-based segmentation method that classifies customers according to their financial contribution to a firm, distinguished by its exclusive focus on quantifiable monetary metrics such as purchase frequency, average spend, and total revenue generated.
18
Publications
603
Citations
47
Authors
25
Institutions
Publications per year
2017–2026
9
18
1–5 of 18
47
3
h-index
3
h-index
3
h-index
2
h-index
1
h-index
1–5 of 47
25
University of Chicago
Chicago, United States
3 h-index
3 publications
69 citations
Columbia University
New York, United States
2 h-index
2 publications
33 citations
Morgan Stanley (United States)
New York, United States
2 h-index
2 publications
33 citations
Central University of Finance and Economics
Beijing, China
1 h-index
2 publications
192 citations

University of Hong Kong
Pok Fu Lam, Hong Kong
1 h-index
3 publications
60 citations
Petra Christian University
Surabaya, Indonesia
1 h-index
1 publications
14 citations

Universidad de Sevilla
Seville, Spain
1 h-index
2 publications
78 citations
Sepuluh Nopember Institute of Technology
Surabaya, Indonesia
1 h-index
4 publications
56 citations
1–8 of 25
Repository · 2 publications · 33 citations
2
h-index
1 publications · 36 citations
1
h-index
1 publications · 24 citations
1
h-index
1 publications · 39 citations
1
h-index
1 publications · 27 citations
1
h-index
1–5