Monetary Segmentation

Monetary Segmentation is a value-based segmentation method that classifies customers according to their financial contribution to a firm, distinguished by its exclusive focus on quantifiable monetary metrics such as purchase frequency, average spend, and total revenue generated.

18

Publications

603

Citations

47

Authors

25

Institutions

Publications per year

2017–2026

9

Authors

47

  1. AL
    Anthony Lee Zhang

    University of Chicago, United States

    3 publications · 69 citations

    3

    h-index

  2. YM
    Yiming Ma

    Columbia University, United States

    3 publications · 69 citations

    3

    h-index

  3. JE
    Jens Eisenschmidt

    European Central Bank, Germany

    3 publications · 69 citations

    3

    h-index

  4. DP
    David P. Simon

    Bentley University, United States

    2 publications · 98 citations

    2

    h-index

  5. JM
    James McAndrews

    Federal Reserve Bank of New York, United States

    1 publications · 35 citations

    1

    h-index

1–5 of 47

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 33 citations

    2

    h-index

  2. Journal of Financial Economics

    1 publications · 36 citations

    1

    h-index

  3. Journal of Global Marketing

    1 publications · 24 citations

    1

    h-index

  4. Current Issues in Tourism

    1 publications · 39 citations

    1

    h-index

  5. Sensors

    1 publications · 27 citations

    1

    h-index

1–5