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Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

Behavioral SciencesConsumer Decision MakingConsumer ScienceValue-based Segmentation TaskConsumer StudyHuman ValueOrganic ConsumersConsumer ResearchManagementPersonal Values ResearchConsumer BehaviorFood QualityMarketingConsumer AttitudeValue CreationHealth Sciences