Concepedia

Customer Equity Segmentation

Customer Equity Segmentation is a value-based segmentation framework that classifies customers according to their potential to contribute to a firm's future profits, distinguished by its focus on monetizing customer relationships through predictive modeling of lifetime value.

13

Publications

498

Citations

32

Authors

21

Institutions

Publications per year

2017–2026

2

Parents

Publications

13

Creating a model of customer equity for chain restaurant brand formation

Sunghyup Sean Hyun · International Journal of Hospitality Management · 2009 · 102 citations

, , +14

The role of customer delight and customer equity for loyalty in upscale hotels

Bo Youn Lee, So Young Park · Journal of Hospitality and Tourism Management · 2019 · 76 citations

, , +14

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Chang Han Lee, Eunju Ko, Henrikki Tikkanen et al. · Journal of Business Research · 2014 · 57 citations

, , +16

Customer equity and CLV in Spanish telecommunication services

José Ramón Segarra-Moliner, Miguel Ángel Moliner Tena · Journal of Business Research · 2016 · 54 citations · Full text

, , +8

An empirical investigation of the impact of communication timing on customer equity

Xavier Drèze, André Bonfrer · Journal of Interactive Marketing · 2008 · 50 citations · Full text

, , +15

1–5 of 13

Authors

32

  1. GA
    Gaetano Aiello

    University of Florence, Italy

    2 publications · 73 citations

    2

    h-index

  2. RD
    Raffaele Donvito

    University of Florence, Italy

    2 publications · 73 citations

    2

    h-index

  3. GM
    Géraldine Michel

    Université Paris 1 Panthéon-Sorbonne, France

    1 publications · 13 citations

    1

    h-index

  4. JD
    John Deighton

    Harvard University, United States

    1 publications · 28 citations

    1

    h-index

  5. MÁ
    Miguel Ángel Moliner Tena

    Universitat Jaume I, Spain

    1 publications · 54 citations

    1

    h-index

1–5 of 32

Institutions

21

  1. University of Florence

    Florence, Italy

    2 h-index

    4 publications

    146 citations

  2. Yonsei University

    Seoul, South Korea

    2 h-index

    3 publications

    130 citations

  3. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    3 publications

    51 citations

  4. Universitat Jaume I

    Castellon, Spain

    1 h-index

    2 publications

    108 citations

  5. Ludwig-Maximilians-Universität München

    Munich, Germany

    1 h-index

    1 publications

    57 citations

  6. Université Paris 1 Panthéon-Sorbonne

    Paris, France

    1 h-index

    1 publications

    13 citations

  7. Cheju Halla University

    Jeju City, South Korea

    1 h-index

    1 publications

    76 citations

  8. Singapore Management University

    Singapore, Singapore

    1 h-index

    1 publications

    50 citations

1–8 of 21

Venues

  1. Journal of Business Research

    JBR · 3 publications · 128 citations

    3

    h-index

  2. Journal of Global Fashion Marketing

    JGFM · 1 publications · 16 citations

    1

    h-index

  3. Journal of Relationship Marketing

    JRM · 1 publications · 11 citations

    1

    h-index

  4. Journal of Hospitality and Tourism Management

    1 publications · 76 citations

    1

    h-index

  5. 1

    h-index

1–5