Price-based Segmentation
Price-Based Segmentation is a market segmentation approach that categorizes consumers according to their price sensitivity and willingness to pay, distinguishing it from other value-based segmentation methods by focusing exclusively on price as the primary criterion for differentiation.
71
Publications
3.5K
Citations
162
Authors
104
Institutions
Publications per year
2017–2026
17
Parents
71
Segmenting cruise passengers with price sensitivity
James F. Petrick · Tourism Management · 2004 · 201 citations
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, Matthew Myers · Journal of Marketing · 2003 · 168 citations
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Rensselaer Polytechnic Institute
Troy, United States
3 h-index
3 publications
131 citations
University of Cambridge
Cambridge, United Kingdom
2 h-index
2 publications
34 citations

Vanderbilt University
Nashville, United States
2 h-index
2 publications
188 citations

University of Notre Dame
Notre Dame, United States
2 h-index
2 publications
46 citations
London Business School
London, United Kingdom
2 h-index
2 publications
34 citations
Buein Zahra Technical University
Bū’īn Zahrā, Iran
1 h-index
1 publications
74 citations

Johns Hopkins University
Baltimore, United States
1 h-index
1 publications
20 citations

Universidad Nacional de Educación a Distancia
Madrid, Spain
1 h-index
1 publications
17 citations
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5 publications · 197 citations
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5 publications · 418 citations
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4 publications · 411 citations
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3 publications · 135 citations
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JM · 3 publications · 277 citations
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