Price-based Segmentation

Price-Based Segmentation is a market segmentation approach that categorizes consumers according to their price sensitivity and willingness to pay, distinguishing it from other value-based segmentation methods by focusing exclusively on price as the primary criterion for differentiation.

71

Publications

3.5K

Citations

162

Authors

104

Institutions

Publications per year

2017–2026

17

Authors

162

  1. SG
    Sanjay Gosain

    National Solar Observatory, United States

    3 publications · 131 citations

    3

    h-index

  2. SV
    Siva Viswanathan

    Duke University, United States

    3 publications · 131 citations

    3

    h-index

  3. JK
    Jason Kuruzovich

    Rensselaer Polytechnic Institute, United States

    3 publications · 131 citations

    3

    h-index

  4. SH
    Sangman Han

    Sungkyunkwan University, South Korea

    2 publications · 95 citations

    2

    h-index

  5. RA
    Ritu Agarwal

    University of Dayton, United States

    2 publications · 52 citations

    2

    h-index

1–5 of 162

Venues

  1. Journal of Marketing Research

    5 publications · 197 citations

    5

    h-index

  2. Expert Systems with Applications

    5 publications · 418 citations

    5

    h-index

  3. Tourism Management

    4 publications · 411 citations

    4

    h-index

  4. European Journal of Operational Research

    3 publications · 135 citations

    3

    h-index

  5. Journal of Marketing

    JM · 3 publications · 277 citations

    3

    h-index

1–5