Concepedia

Rama Yelkur

RY

13

Publications

732

Citations

13

H-Index

1996

Active since

Affiliations

University of Wisconsin–Eau Claire(Current)

Texas A&M International University

BI Norwegian Business School

Mississippi State University

Rama Yelkur is an author at University of Wisconsin–Eau Claire specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorInteractive MarketingAdvertisingMarketing CommunicationArtsCommunication

Publications per year

1996–2014

13

Publications

13

Differential pricing and segmentation on the Internet: the case of hotels

Rama Yelkur, Maria Manuela Nêveda DaCosta · Management Decision · 2001 · 112 citations

Digital Marketing, Hospitality Revenue Management, Business Analytics +19

Customer Satisfaction and the Services Marketing Mix

Rama Yelkur · Journal of Professional Services Marketing · 2000 · 102 citations

Customer Experience, Customer Satisfaction, Service Quality +12

Exploring the animosity domain and the role of affect in a cross-national context

Erik B. Nes, Rama Yelkur, Ragnhild Silkoset · International Business Review · 2011 · 86 citations

Social Identity, Culture, Cross-national Context +11

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

Erik B. Nes, Rama Yelkur, Ragnhild Silkoset · International Business Review · 2014 · 77 citations

Culture, Consumer Affinity, Consumer Culture +11

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

Chuck Tomkovick, Rama Yelkur, Lori Christians · Journal of Marketing Communications · 2001 · 67 citations

Targeted Advertising, Consumer Research, Communication +19

Rows per page

1–5 of 13