Concepedia

Chuck Tomkovick

CT

16

Publications

570

Citations

15

H-Index

1995

Active since

Affiliations

University of Wisconsin–Eau Claire(Current)

Chuck Tomkovick is an author at University of Wisconsin–Eau Claire specializing in marketing, management, and education.

Top concepts

MarketingManagementBusinessEducationMarketing CommunicationMarketing StrategyCustomer SatisfactionInteractive MarketingConsumer ResearchDigital Marketing

Publications per year

1995–2014

16

Publications

16

Does Service-Learning Add Value? Examining the Perspectives of Multiple Stakeholders

Scott W. Lester, Chuck Tomkovick, Theresa A. Wells et al. · Academy of Management Learning and Education · 2005 · 114 citations

Project Management, Education, Stakeholder Analysis +19

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

Chuck Tomkovick, Rama Yelkur, Lori Christians · Journal of Marketing Communications · 2001 · 67 citations

Targeted Advertising, Consumer Research, Communication +19

Linking collegiate service‐learning to future volunteerism: Implications for nonprofit organizations

Chuck Tomkovick, Scott W. Lester, Lanette Flunker et al. · Nonprofit Management and Leadership · 2008 · 62 citations

Community Issues, Organizations, Student Retention +14

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

Rama Yelkur, Chuck Tomkovick, PATTY TRACZYK · Journal of Advertising Research · 2004 · 47 citations

An Assessment of the Service Quality Provided to Foreign Students at U.S. Business Schools

Chuck Tomkovick, Jamal Al‐Khatib, Babu G. Baradwaj et al. · Journal of Education for Business · 1996 · 35 citations

Total Quality Management, Customer Satisfaction, International Students +12

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