Concepedia

Price Sensitivity Segmentation

Price Sensitivity Segmentation is a consumer segmentation method that categorizes individuals based on their relative responsiveness to changes in product or service pricing, distinguishing itself from other attitudinal and value-based approaches by focusing specifically on the threshold and elasticity of price acceptance as the primary differentiating criterion.

5

Publications

637

Citations

11

Authors

8

Institutions

Publications per year

2017–2026

1

Parents

Publications

5

Reward Programs and Tacit Collusion

Byung-Do Kim, Mengze Shi, Kannan Srinivasan · Marketing Science · 2001 · 330 citations

, , +15

Segmenting cruise passengers with price sensitivity

James F. Petrick · Tourism Management · 2004 · 201 citations

, , +14

Determinants of customer price sensitivity: an empirical analysis

Sérgio Dominique‐Ferreira, Hélder Vasconcelos, João F. Proença · Journal of Services Marketing · 2016 · 72 citations

, , +17

Discovering Niche Markets for Elderberry Juice in the United States

Phillip M. Mohebalian, Mihaela M. Cernusca, Francisco X. Aguilar · HortTechnology · 2012 · 17 citations · Full text

, , +12

A machine learning approach to assess price sensitivity with application to automobile loan segmentation

Jorge M. Arevalillo · Applied Soft Computing · 2018 · 17 citations

, , +14

1–5 of 5

Authors

11

  1. PM
    Phillip M. Mohebalian

    University of Missouri, United States

    1 publications · 17 citations

    1

    h-index

  2. MS
    Mengze Shi

    University of Toronto, Canada

    1 publications · 330 citations

    1

    h-index

  3. FX
    Francisco X. Aguilar

    University of Missouri, United States

    1 publications · 17 citations

    1

    h-index

  4. JF
    James F. Petrick

    Texas A&M University, United States

    1 publications · 201 citations

    1

    h-index

  5. KS
    Kannan Srinivasan

    Carnegie Mellon University, United States

    1 publications · 330 citations

    1

    h-index

1–5 of 11

Institutions

8

  1. Polytechnic Institute of Cávado and Ave

    Barcelos, Portugal

    1 h-index

    1 publications

    72 citations

  2. Universidad Nacional de Educación a Distancia

    Madrid, Spain

    1 h-index

    1 publications

    17 citations

  3. University of Missouri

    Columbia, United States

    1 h-index

    3 publications

    51 citations

  4. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    201 citations

  5. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    330 citations

  6. Seoul National University

    Seoul, South Korea

    1 h-index

    1 publications

    330 citations

  7. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    330 citations

  8. Universidade do Porto

    Porto, Portugal

    1 h-index

    3 publications

    216 citations

1–8 of 8

Venues

  1. Journal of Services Marketing

    1 publications · 72 citations

    1

    h-index

  2. Tourism Management

    1 publications · 201 citations

    1

    h-index

  3. Applied Soft Computing

    1 publications · 17 citations

    1

    h-index

  4. Marketing Science

    1 publications · 330 citations

    1

    h-index

  5. HortTechnology

    1 publications · 17 citations

    1

    h-index

1–5