Concepedia

Attitudinal Segmentation

Attitudinal Segmentation is a form of market segmentation that classifies consumers into groups based on their psychological orientations, including beliefs, values, opinions, and emotional responses toward products, brands, or activities, distinguishing it from demographic or behavioral segmentation by focusing on内在 predispositions rather than observable characteristics or actions.

51

Publications

2.6K

Citations

141

Authors

80

Institutions

Publications per year

2017–2026

23

Parents

Children

Publications

51

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2009 · 402 citations

, , +15

Consumer segmentation based on food neophobia and its application to product development

Ami S. Henriques, Silvia C. King, Herbert L. Meiselman · Food Quality and Preference · 2008 · 174 citations

, , +12

Transit market research using structural equation modeling and attitudinal market segmentation

Yoram Shiftan, Maren Outwater, Yushuang Zhou · Transport Policy · 2008 · 159 citations

, , +16

Segmentation Based on Consumers' Perceived Importance and Attitude toward Farm Animal Welfare

Filiep Vanhonacker, Wim Verbeke, Els Van Poucke et al. · Ghent University Academic Bibliography (Ghent University) · 2020 · 157 citations · Full text

, , +16

Disloyalty: a closer look at non‐loyals

Jennifer Rowley, Jillian Dawes · Journal of Consumer Marketing · 2000 · 147 citations

, , +12

1–5 of 51

Authors

141

  1. RL
    Richard L. Oliver

    Vanderbilt University, United States

    2 publications · 107 citations

    2

    h-index

  2. RK
    Richard Koestner

    McGill University, Canada

    2 publications · 23 citations

    2

    h-index

  3. MZ
    Miron Zuckerman

    University of Rochester, United States

    2 publications · 23 citations

    2

    h-index

  4. RD
    Robert Driver

    University of Rochester, United States

    2 publications · 23 citations

    2

    h-index

  5. JB
    John Burnett

    Texas Tech University, United States

    2 publications · 107 citations

    2

    h-index

1–5 of 141

Institutions

80

  1. UiT The Arctic University of Norway

    Tromsø, Norway

    2 h-index

    4 publications

    208 citations

  2. Aarhus University

    Aarhus, Denmark

    2 h-index

    2 publications

    124 citations

  3. Texas Tech University

    Lubbock, United States

    2 h-index

    4 publications

    260 citations

  4. Ghent University

    Ghent, Belgium

    2 h-index

    6 publications

    406 citations

  5. Small Business Administration

    Washington, United States

    2 h-index

    2 publications

    136 citations

  6. The University of Texas at Austin

    Austin, United States

    2 h-index

    3 publications

    261 citations

  7. Budapest University of Economics and Business

    Budapest, Hungary

    2 h-index

    2 publications

    47 citations

  8. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    12 citations

1–8 of 80

Venues

  1. Sustainability

    3 publications · 70 citations

    3

    h-index

  2. Journal of Marketing Research

    3 publications · 120 citations

    3

    h-index

  3. Food Quality and Preference

    3 publications · 273 citations

    3

    h-index

  4. Journal of Food Products Marketing

    2 publications · 42 citations

    2

    h-index

  5. International Journal of Bank Marketing

    2 publications · 80 citations

    2

    h-index

1–5