Customer Satisfaction Segmentation

Customer Satisfaction Segmentation is a type of attitudinal segmentation that categorizes customers based on their levels of satisfaction with a product, service, or brand, distinguishing itself by focusing specifically on post-consumption emotional and cognitive evaluations as the primary basis for group differentiation.

40

Publications

2.2K

Citations

113

Authors

77

Institutions

Publications per year

2017–2026

19

Authors

113

  1. AE
    Ahmed El-Geneidy

    McGill University, Canada

    2 publications · 114 citations

    2

    h-index

  2. IR
    Irini Rigopoulou

    Athens University of Economics and Business, Greece

    1 publications · 27 citations

    1

    h-index

  3. DM
    Doae Mensouri

    Abdelmalek Essaâdi University, Morocco

    1 publications · 18 citations

    1

    h-index

  4. RS
    Rosa Sjerps

    KWR Water Research Institute, Netherlands

    1 publications · 41 citations

    1

    h-index

  5. EG
    Emily Grisé

    McGill University, Canada

    1 publications · 65 citations

    1

    h-index

1–5 of 113

Venues

  1. Journal Of Vacation Marketing

    JVM · 3 publications · 579 citations

    3

    h-index

  2. 2

    h-index

  3. Journal of Retailing and Consumer Services

    2 publications · 90 citations

    2

    h-index

  4. 2

    h-index

  5. WIT transactions on the built environment

    1 publications · 18 citations

    1

    h-index

1–5