Customer Satisfaction Segmentation
Customer Satisfaction Segmentation is a type of attitudinal segmentation that categorizes customers based on their levels of satisfaction with a product, service, or brand, distinguishing itself by focusing specifically on post-consumption emotional and cognitive evaluations as the primary basis for group differentiation.
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2017–2026
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Does customer satisfaction lead to profitability?
Timothy L. Keiningham, Tiffany Perkins‐Munn, Lerzan Aksoy et al. · Managing Service Quality · 2005 · 94 citations
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McGill University
Montreal, Canada
2 h-index
4 publications
228 citations
Arab Academy for Science, Technology, and Maritime Transport
Alexandria, Egypt
1 h-index
2 publications
26 citations
Oasen (Netherlands)
Gouda, Netherlands
1 h-index
1 publications
41 citations

Universidad de Los Andes, Chile
Santiago, Chile
1 h-index
3 publications
249 citations
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
83 citations
New Jersey Department of Education
Paramus, United States
1 h-index
1 publications
94 citations

Taibah University
Medina, Saudi Arabia
1 h-index
1 publications
104 citations
Iscte – Instituto Universitário de Lisboa
Lisbon, Portugal
1 h-index
1 publications
53 citations
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JVM · 3 publications · 579 citations
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IJACSA · 2 publications · 31 citations
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2 publications · 90 citations
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2 publications · 26 citations
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