Attitudinal Clustering
Attitudinal Clustering is a methodological construct in marketing research that groups consumers based on shared psychological orientations and evaluative dispositions toward products, brands, or behaviors, distinguishing it from demographic or behavioral segmentation by emphasizing intrinsic motivational and affective drivers.
10
Publications
200
Citations
30
Authors
23
Institutions
Publications per year
2017–2026
1
Parents
10
Attitudes and acceptance of South African urban consumers towards genetically modified white maize
Hester Vermeulen, Johann F. Kirsten, Tobias Doyer et al. · Agrekon · 2005 · 21 citations · Full text
Business, Food Science, Marketing +16
1–5 of 10
30
2
h-index
2
h-index
2
h-index
1
h-index
1
h-index
1–5 of 30
23
University at Albany, State University of New York
Albany, United States
2 h-index
4 publications
114 citations

Massey University
Palmerston North, New Zealand
2 h-index
4 publications
114 citations
Observational & Pragmatic Research Institute
Singapore, Singapore
2 h-index
2 publications
29 citations

University of Aberdeen
Aberdeen, United Kingdom
2 h-index
2 publications
29 citations

University of Exeter
Exeter, United Kingdom
2 h-index
2 publications
57 citations
Health Education England
Leeds, United Kingdom
1 h-index
1 publications
18 citations
Agricultural Research Council of South Africa
Pretoria, South Africa
1 h-index
1 publications
21 citations
Seoul National University
Seoul, South Korea
1 h-index
1 publications
11 citations
1–8 of 23
MM · 2 publications · 57 citations
2
h-index
TRR · 1 publications · 12 citations
1
h-index
AAIR · 1 publications · 11 citations
1
h-index
1 publications · 18 citations
1
h-index
1 publications · 22 citations
1
h-index
1–5