Attitudinal Clustering

Attitudinal Clustering is a methodological construct in marketing research that groups consumers based on shared psychological orientations and evaluative dispositions toward products, brands, or behaviors, distinguishing it from demographic or behavioral segmentation by emphasizing intrinsic motivational and affective drivers.

10

Publications

200

Citations

30

Authors

23

Institutions

Publications per year

2017–2026

1

Authors

30

  1. BY
    Brian Young

    University of Exeter, United Kingdom

    2 publications · 57 citations

    2

    h-index

  2. DP
    David Price

    University of Aberdeen, United Kingdom

    2 publications · 29 citations

    2

    h-index

  3. LE
    Lynne Eagle

    James Cook University, Australia

    2 publications · 57 citations

    2

    h-index

  4. TV
    Thys van der Molen

    University Medical Center Groningen, Netherlands

    1 publications · 18 citations

    1

    h-index

  5. JF
    Jacki Fitzpatrick

    Texas Tech University, United States

    1 publications · 29 citations

    1

    h-index

1–5 of 30

Venues

  1. Journal of Marketing Management

    MM · 2 publications · 57 citations

    2

    h-index

  2. 1

    h-index

  3. Allergy Asthma and Immunology Research

    AAIR · 1 publications · 11 citations

    1

    h-index

  4. Journal of Applied Statistics

    1 publications · 18 citations

    1

    h-index

  5. Journal of Leisure Research

    1 publications · 22 citations

    1

    h-index

1–5