Food Quality and Preference · 2008 · 174 citations · 10 references
BusinessMarketingMarketing ManagementMarket SegmentationAttitudinal SegmentationBehavioral SegmentationConsumer SegmentationCustomer SegmentationSegmentation StrategySegmentation VariablesConsumer Food Decision-makingConsumer Market SegmentationFood Market SegmentationProduct SegmentationSegmented Consumer Analysis
10
Lead Users: A Source of Novel Product Concepts
Eric von Hippel · Management Science · 1986 · 4.6K citations