Concepedia

Customer Mindset Segmentation

Customer Mindset Segmentation is a methodological framework within attitudinal segmentation that classifies consumers based on distinct cognitive and affective orientations toward brands or products, differentiating them according to underlying psychological dispositions rather than behavioral or demographic attributes.

3

Publications

132

Citations

9

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

A conceptual model for enterprise resource planning (ERP)

Carl Marnewick, Les Labuschagne · Information Management & Computer Security · 2005 · 108 citations

, , +16

Reading customers’ minds through textual big data: Challenges, practical guidelines, and proposals

Wooseok Kwon · International Journal of Hospitality Management · 2023 · 14 citations

, , +13

Decoding consumer perceptions of premium products with rule‐developing experimentation

Alex Gofman, Howard Moskowitz, Marco Bevolo et al. · Journal of Consumer Marketing · 2010 · 13 citations

, , +17

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Orkida Ilollari, Attila Gere, Ryan Zemel et al. · ˜The œEuropean Proceedings of Social & Behavioural Sciences · 2019 · 11 citations · Full text

, , +14

1–4 of 3

Authors

9

  1. HM
    Howard Moskowitz

    Jacobs Institute, United States

    2 publications · 24 citations

    2

    h-index

  2. AG
    Alex Gofman

    Jacobs Institute, United States

    1 publications · 13 citations

    1

    h-index

  3. MB
    Marco Bevolo

    Jacobs Institute, United States

    1 publications · 13 citations

    1

    h-index

  4. TM
    Tõnis Mets

    University of Tartu, Estonia

    1 publications · 13 citations

    1

    h-index

  5. OI
    Orkida Ilollari

    Albanian University, Albania

    1 publications · 11 citations

    1

    h-index

1–5 of 9

Institutions

3

  1. University of Tartu

    Tartu, Estonia

    1 h-index

    1 publications

    13 citations

  2. South African Reserve Bank

    Pretoria, South Africa

    1 h-index

    2 publications

    216 citations

  3. Jacobs Institute

    Buffalo, United States

    1 h-index

    2 publications

    26 citations

  4. Sejong University

    Seoul, South Korea

    1 publications

    14 citations

1–4 of 3

Venues

  1. Journal of Consumer Marketing

    1 publications · 13 citations

    1

    h-index

  2. Information Management & Computer Security

    IMCS · 1 publications · 108 citations

    1

    h-index

  3. 1

    h-index

1–4