Alex Gofman

ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS

Alex Gofman, Howard Moskowitz · Journal of Sensory Studies · 2009 · 177 citations

Public Health, Biostatistics, Algorithmic Design +6

FOUNDING A NEW SCIENCE: MIND GENOMICS

Howard Moskowitz, Alex Gofman, Hollis Ashman · Journal of Sensory Studies · 2006 · 155 citations

Social Sciences, Marketing, Psychology +17

Accelerating structured consumer‐driven package design

Alex Gofman, Howard Moskowitz, Tõnis Mets · Journal of Consumer Marketing · 2010 · 73 citations

Arts, Design, Marketing +16

Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking

Alex Gofman, Howard Moskowitz, Johanna Fyrbjörk et al. · The Open Food Science Journal · 2009 · 58 citations · Full text

Public Health, Behavioral Sciences, Psychology +10

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

Howard Moskowitz, Alex Gofman, Barbara Itty et al. · Food Service Technology · 2001 · 51 citations

Management, Food Science, Marketing Management +10