Barbara Itty

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

Howard Moskowitz, Alex Gofman, Barbara Itty et al. · Food Service Technology · 2001 · 51 citations

Management, Food Science, Marketing Management +10

Steps towards a consumer-driven ‘concept innovation machine’ for food and drink

Howard Moskowitz, Michele Reisner, Barbara Itty et al. · Food Quality and Preference · 2006 · 32 citations

Management, Food Science, Marketing +12

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

Howard Moskowitz, Alex Gofman, Barbara Itty et al. · Food Service Technology · 2001 · 29 citations

Management, Food Science, Marketing Management +10