Concepedia
Statistics
Publications
9
Citations
393
H-Index
Active since
2019
Affiliations
University of Houston(Current)
Sejong University
Wooseok Kwon is an author at University of Houston specializing in marketing, management, and customer satisfaction.
Top concepts
MarketingManagementCustomer SatisfactionBusinessHospitality ManagementConsumer BehaviorConsumer ResearchHospitality MarketingHospitalityMarketing Insights
Publications per year
2019–2023
Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making
Minwoo Lee, Wooseok Kwon, Ki‐Joon Back · International Journal of Contemporary Hospitality Management · 2021 · 123 citations
Artificial Intelligence, Customer Satisfaction, Marketing Analytics +21
Exploring the underlying factors of customer value in restaurants: A machine learning approach
Wooseok Kwon, Minwoo Lee, Ki‐Joon Back · International Journal of Hospitality Management · 2020 · 66 citations
Marketing Analytics, Customer Satisfaction, Customer Profiling +12
Integrating technology to service innovation
Minwoo Lee, Jiseon Ahn, Minjung Shin et al. · Journal of Hospitality and Tourism Technology · 2019 · 54 citations
Customer Satisfaction, Service Innovation, Digital Marketing +23
Why am I satisfied? See my reviews – Price and location matter in the restaurant industry
Jaewook Kim, Minwoo Lee, Wooseok Kwon et al. · International Journal of Hospitality Management · 2021 · 49 citations
Customer Satisfaction, Consumer Research, Hospitality +16
Assessing restaurant review helpfulness through big data: dual-process and social influence theory
Wooseok Kwon, Minwoo Lee, Ki‐Joon Back et al. · Journal of Hospitality and Tourism Technology · 2021 · 39 citations
Customer Satisfaction, Heuristic Information Cues, Digital Marketing +23
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