Concepedia

Customer Value Analytics

Customer Value Analytics is a data-driven analytical framework that identifies, measures, and segments customers based on the perceived economic, functional, and emotional value they derive from a product or service, distinguishing it from general market analytics by its exclusive focus on value-based drivers of customer behavior.

105

Publications

6.8K

Citations

243

Authors

122

Institutions

Publications per year

2017–2026

30

Parents

Publications

105

Developing a customer value-based theory of the firm

Stanley F. Slater · Journal of the Academy of Marketing Science · 1997 · 705 citations

, , +12

Intelligence Generation and Superior Customer Value

Stephanie Slater, John C. Narver · Journal of the Academy of Marketing Science · 2000 · 621 citations

, , +14

Measuring customer value: Gaining the strategic advantage

Howard E. Butz, Leonard D. Goodstein · Organizational Dynamics · 1996 · 473 citations

, , +14

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hyun-Seok Hwang, Taesoo Jung, Euiho Suh · Expert Systems with Applications · 2003 · 413 citations

, , +16

1–5 of 105

Authors

243

  1. WC
    Wen‐Yu Chiang

    Aletheia University, Taiwan

    3 publications · 48 citations

    3

    h-index

  2. DA
    David A. Schweidel

    Emory University, United States

    3 publications · 211 citations

    3

    h-index

  3. SR
    Saharon Rosset

    Tel Aviv University, Israel

    2 publications · 79 citations

    2

    h-index

  4. LA
    Lerzan Aksoy

    Fordham University, United States

    2 publications · 29 citations

    2

    h-index

  5. NV
    Nurit Vatnik

    Amdocs (Israel), Israel

    2 publications · 79 citations

    2

    h-index

1–5 of 243

Institutions

122

  1. University of St.Gallen

    Saint Gallen, Switzerland

    3 h-index

    8 publications

    405 citations

  2. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    3 h-index

    4 publications

    167 citations

  3. Aletheia University

    Taipei, Taiwan

    3 h-index

    3 publications

    48 citations

  4. Beijing University of Posts and Telecommunications

    Beijing, China

    3 h-index

    5 publications

    65 citations

  5. Amdocs (Israel)

    Raanana, Israel

    2 h-index

    10 publications

    395 citations

  6. Koç University

    Istanbul, Türkiye

    2 h-index

    2 publications

    29 citations

  7. Virginia State University

    Petersburg, United States

    2 h-index

    2 publications

    29 citations

  8. Emory University

    Atlanta, United States

    2 h-index

    2 publications

    138 citations

1–8 of 122

Venues

  1. Expert Systems with Applications

    6 publications · 1K citations

    6

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 260 citations

    6

    h-index

  3. Journal of Relationship Marketing

    JRM · 3 publications · 60 citations

    3

    h-index

  4. Marketing Science

    3 publications · 211 citations

    3

    h-index

  5. 2

    h-index

1–5