Journal of the Academy of Marketing Science · 2000 · 621 citations · 33 references
BusinessMarketingMarketing ManagementBusiness IntelligenceCustomer AnalyticsStrategic MarketingCompetitive IntelligenceCustomer EngagementCustomer LoyaltyCustomer SatisfactionCustomer Value ManagementValue CreationCustomer InsightsCustomer Value AnalyticsCustomer Value MeasurementCustomer Value OptimizationHigh-value Customer Management
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