Concepedia

Customer Value Optimization

Customer Value Optimization is a strategic framework within lifecycle marketing that systematically enhances the net value derived from customer relationships over time by aligning personalized engagement, retention, and monetization tactics with evolving customer needs and behaviors.

29

Publications

1.7K

Citations

71

Authors

45

Institutions

Publications per year

2017–2026

8

Parents

Publications

29

Intelligence Generation and Superior Customer Value

Stephanie Slater, John C. Narver · Journal of the Academy of Marketing Science · 2000 · 621 citations

, , +14

<b>Practice Prize Winner</b>—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

V. Kumar, Vikram Bhaskaran, Rohan Mirchandani et al. · Marketing Science · 2013 · 257 citations

, , +16

Research Note: A Dynamic Programming Approach to Customer Relationship Pricing

Michael Lewis · Management Science · 2005 · 81 citations

, , +17

Evolution of strategic sales organizations in business‐to‐business marketing

Nigel F. Piercy · Journal of Business and Industrial Marketing · 2010 · 66 citations

, , +17

AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process

Nikolina Ljepava · TEM Journal · 2022 · 62 citations · Full text

, , +11

1–5 of 29

Authors

71

  1. CB
    Cèsar Berrospi

    IBM Research - Zurich, Switzerland

    2 publications · 70 citations

    2

    h-index

  2. AL
    Abderrahim Labbi

    IBM Research - Zurich, Switzerland

    2 publications · 70 citations

    2

    h-index

  3. VB
    Vikram Bhaskaran

    Georgia State University, United States

    2 publications · 272 citations

    2

    h-index

  4. RM
    Rohan Mirchandani

    Georgia State University, United States

    2 publications · 272 citations

    2

    h-index

  5. MS
    Milap Shah

    Georgia State University, United States

    2 publications · 272 citations

    2

    h-index

1–5 of 71

Institutions

45

  1. University of Florence

    Florence, Italy

    2 h-index

    3 publications

    120 citations

  2. IBM Research - Zurich

    Rüschlikon, Switzerland

    2 h-index

    6 publications

    224 citations

  3. Georgia State University

    Atlanta, United States

    2 h-index

    2 publications

    272 citations

  4. Istanbul Technical University

    Istanbul, Türkiye

    1 h-index

    2 publications

    22 citations

  5. American University in the Emirates

    Dubai, United Arab Emirates

    1 h-index

    1 publications

    62 citations

  6. Shandong University

    Jinan, China

    1 h-index

    2 publications

    30 citations

  7. Shanghai Ocean University

    Shanghai, China

    1 h-index

    3 publications

    81 citations

  8. University of Warwick

    Coventry, United Kingdom

    1 h-index

    1 publications

    66 citations

1–8 of 45

Venues

  1. Expert Systems with Applications

    2 publications · 49 citations

    2

    h-index

  2. Marketing Science

    2 publications · 299 citations

    2

    h-index

  3. Computers in Industry

    2 publications · 89 citations

    2

    h-index

  4. Journal of the Academy of Marketing Science

    2 publications · 663 citations

    2

    h-index

  5. Transport Policy

    1 publications · 30 citations

    1

    h-index

1–5