Concepedia

Nikolina Ljepava

NL

6

Publications

249

Citations

6

H-Index

2013

Active since

Affiliations

American University in the Emirates(Current)

University of Kragujevac

Nikolina Ljepava is an author at American University in the Emirates specializing in management, interactive marketing, and marketing.

Top concepts

ManagementArtsMarketingEngineeringFuzzy LogicSocial MediaCommunicationSocial ComputingDigital MarketingInteractive Marketing

Publications per year

2013–2024

6

Publications

6

Personality and social characteristics of Facebook non-users and frequent users

Nikolina Ljepava, Rhonda Orr, Sean Locke et al. · Computers in Human Behavior · 2013 · 133 citations

Social Identity, Personality Psychology, Social Media +12

AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process

Nikolina Ljepava · TEM Journal · 2022 · 56 citations · Full text

Marketing Analytics, Customer Satisfaction, Artificial Intelligence +17

Emojis to conversion on social media

Dušan Mladenović, Kamil Koštiál, Nikolina Ljepava et al. · International Journal of Consumer Studies · 2022 · 21 citations · Full text

Emojis, Social Medium Monitoring, Digital Marketing +24

Model for Selection of the Best Location Based on Fuzzy AHP and Hurwitz Methods

Slavko Arsovski, Gordana Todorović, Zorica Lazić et al. · Mathematical Problems in Engineering · 2017 · 16 citations · Full text

Engineering, Fuzzy Modeling, Fuzzy Ahp +24

The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education

Aleksandar Aleksić, Snežana Nestić, Michael Huber et al. · Sustainability · 2022 · 13 citations · Full text

Necessary Competences, Education, Contemporary Education +20

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