Dušan Mladenović

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

Dušan Mladenović, Elvira Ismagilova, Raffaele Filieri et al. · International Journal of Contemporary Hospitality Management · 2023 · 56 citations · Full text

Metaverse, Digital Marketing, Emerging Media +21

Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

Prateek Kalia, Dušan Mladenović, Ángel Acevedo-Duque · SAGE Open · 2022 · 55 citations · Full text

Tourism Management, Tourism Supply, Digital Marketing +20

The impact of environmental, social and governance score on shareholder wealth: A new dimension in investment philosophy

Abhishek Parikh, Divya Kumari, Maria Johann et al. · Cleaner and Responsible Consumption · 2023 · 52 citations · Full text

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

Dušan Mladenović, Anida Rajapakse, Nikola Kožuljević et al. · Online Information Review · 2022 · 41 citations · Full text

Search Engine Optimization, Business Intelligence, Information Seeking +21

Emojis to conversion on social media

Dušan Mladenović, Kamil Koštiál, Nikolina Ljepava et al. · International Journal of Consumer Studies · 2022 · 21 citations · Full text

Emojis, Social Medium Monitoring, Digital Marketing +24