Concepedia

Rohan Mirchandani

RM

Statistics

Publications

4

Citations

538

H-Index

4

Active since

2013

Affiliations

Georgia State University(Current)

Rohan Mirchandani is an author at Georgia State University specializing in social marketing, management, and marketing.

Top concepts

MarketingManagementSocial MediaMedia MarketingViral MarketingSocial MarketingDigital MarketingInteractive MarketingArtsBusiness

Publications per year

2013–2020

4

Publications

4

<b>Practice Prize Winner</b>—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

V. Kumar, Vikram Bhaskaran, Rohan Mirchandani et al. · Marketing Science · 2013 · 254 citations

Marketing Analytics, Digital Marketing, Media Innovation +24

Increasing the ROI of social media marketing

Vineet Kumar, Rohan Mirchandani · IEEE Engineering Management Review · 2013 · 221 citations

Viral Marketing, Social Media, Technology +14

PSA-based machine learning model improves prostate cancer risk stratification in a screening population

Marlon Perera, Rohan Mirchandani, Nathan Papa et al. · World Journal of Urology · 2020 · 48 citations

Cancer Risk Stratification, Urology, Psa-based Machine +8

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Vikas Kumar, Vikram Bhaskaran, Rohan Mirchandani et al. · 2013 · 15 citations

Social Medium Monitoring, Digital Marketing, Media Innovation +18

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