Concepedia

Vikram Bhaskaran

VB

Statistics

Publications

2

Citations

269

H-Index

2

Active since

2013

Affiliations

Georgia State University(Current)

Vikram Bhaskaran is an author at Georgia State University specializing in communication, social marketing, and arts.

Top concepts

Publications per year

2013–2013

2

Publications

2

<b>Practice Prize Winner</b>—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

V. Kumar, Vikram Bhaskaran, Rohan Mirchandani et al. · Marketing Science · 2013 · 254 citations

, , +24

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Vikas Kumar, Vikram Bhaskaran, Rohan Mirchandani et al. · 2013 · 15 citations

, , +18

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