Concepedia

High-value Customer Management

High-Value Customer Management is a strategic marketing framework within casino operations that identifies, attracts, and retains patrons with the highest potential for long-term revenue generation through personalized incentives, segmentation, and relationship cultivation.

37

Publications

8.3K

Citations

70

Authors

50

Institutions

Publications per year

2017–2026

7

Parents

Publications

37

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

, , +14

Reflections on gaining competitive advantage through customer value

A. Parasuraman · Journal of the Academy of Marketing Science · 1997 · 936 citations

, , +14

Intelligence Generation and Superior Customer Value

Stephanie Slater, John C. Narver · Journal of the Academy of Marketing Science · 2000 · 621 citations

, , +14

Customer value in the hotel industry: What managers believe they deliver and what customer experience

Hanny Nofrida Nasution, Felix Mavondo · International Journal of Hospitality Management · 2007 · 277 citations

, , +16

Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview

A. Parasuraman, Dhruv Grewal · Journal of the Academy of Marketing Science · 2000 · 224 citations

, , +14

1–5 of 37

Authors

70

  1. AP
    A. Parasuraman

    University of Miami, United States

    2 publications · 1.2K citations

    2

    h-index

  2. KN
    Katherine N. Lemon

    Boston College, United States

    2 publications · 338 citations

    2

    h-index

  3. RB
    Robert B. Woodruff

    University of Tennessee at Knoxville, United States

    2 publications · 4.7K citations

    2

    h-index

  4. BS
    Brigitte Stangl

    University of Surrey, United Kingdom

    1 publications · 37 citations

    1

    h-index

  5. MT
    Mert Tokman

    James Madison University, United States

    1 publications · 160 citations

    1

    h-index

1–5 of 70

Institutions

50

  1. Boston College

    Boston, United States

    2 h-index

    2 publications

    338 citations

  2. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    4.7K citations

  3. University of Surrey

    Guildford, United Kingdom

    2 h-index

    2 publications

    55 citations

  4. University of Miami

    Coral Gables, United States

    2 h-index

    3 publications

    1.4K citations

  5. Bocconi University

    Milan, Italy

    2 h-index

    4 publications

    620 citations

  6. University of Edinburgh

    Edinburgh, United Kingdom

    1 h-index

    1 publications

    115 citations

  7. Iowa State University

    Ames, United States

    1 h-index

    1 publications

    28 citations

  8. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    160 citations

1–8 of 50

Venues

  1. Journal of the Academy of Marketing Science

    6 publications · 6.5K citations

    6

    h-index

  2. 2

    h-index

  3. Tourism Management

    2 publications · 216 citations

    2

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 247 citations

    2

    h-index

  5. 1

    h-index

1–5