Hanny Nofrida Nasution

Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

Hanny Nofrida Nasution, Felix Mavondo, Margaret Jekanyika Matanda et al. · Industrial Marketing Management · 2010 · 424 citations

Management, Entrepreneurship, Innovation Management +14

Customer value in the hotel industry: What managers believe they deliver and what customer experience

Hanny Nofrida Nasution, Felix Mavondo · International Journal of Hospitality Management · 2007 · 277 citations

Management, Hospitality Management, Marketing +16

Organisational capabilities: antecedents and implications for customer value

Hanny Nofrida Nasution, Felix Mavondo · European Journal of Marketing · 2008 · 149 citations

Management, Hospitality Management, Marketing +14

A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom

Hanny Nofrida Nasution, Yulia Hendri Yeni, Ratna Roostika · Cogent Business & Management · 2022 · 49 citations · Full text

Business, Marketing, Marketing Management +17

Religiosity Aspect in Consumer Behaviour: Determinants of Halal Meat Consumption

Jusmaliani Jusmaliani, Hanny Nofrida Nasution · ASEAN Marketing Journal · 2013 · 40 citations · Full text

Business, Marketing, Religion +16