Concepedia
Statistics
Publications
2
Citations
505
H-Index
Active since
1996
Howard E. Butz is an author specializing in business, customer satisfaction, and marketing.
Top concepts
BusinessMarketingCustomer SatisfactionManagementBusiness StrategyConsumer ResearchOrganizational Behavior
Publications per year
1996–1998
Measuring customer value: Gaining the strategic advantage
Howard E. Butz, Leonard D. Goodstein · Organizational Dynamics · 1996 · 472 citations
Customer Experience, Customer Satisfaction, Customer Profitability +5
Customer value: The linchpin of organizational change
Leonard D. Goodstein, Howard E. Butz · Organizational Dynamics · 1998 · 33 citations
Customer Satisfaction, Customer Value, Management +5
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