Concepedia

Economic Value Segmentation

Economic Value Segmentation is a market segmentation framework that classifies consumers based on their perceived economic value to a firm, distinguishing itself from other segmentation approaches by focusing on financial metrics such as price sensitivity, cost-to-serve, and profitability potential.

2

Publications

151

Citations

7

Authors

5

Institutions

Publications per year

2017–2026

2

Parents

Publications

2

1–2 of 2

Authors

7

  1. MS
    Masatomo Suzuki

    The University of Tokyo, Japan

    1 publications · 24 citations

    1

    h-index

  2. JM
    Junichiro Mori

    The University of Tokyo, Japan

    1 publications · 24 citations

    1

    h-index

  3. IM
    Isaac M. Dinner

    Dartmouth College, United States

    1 publications · 127 citations

    1

    h-index

  4. SA
    Scott A. Neslin

    Dartmouth College, United States

    1 publications · 127 citations

    1

    h-index

  5. TM
    Takashi Maeda

    The University of Tokyo, Japan

    1 publications · 24 citations

    1

    h-index

1–5 of 7

Institutions

5

  1. Dartmouth College

    Hanover, United States

    1 h-index

    1 publications

    127 citations

  2. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    127 citations

  3. The University of Tokyo

    Tokyo, Japan

    1 h-index

    2 publications

    48 citations

  4. Tokyo Denki University

    Tokyo, Japan

    1 h-index

    1 publications

    24 citations

  5. Hitotsubashi University

    Tokyo, Japan

    1 h-index

    1 publications

    24 citations

1–5 of 5

Venues

  1. 1

    h-index

  2. International Journal of Research in Marketing

    IJRM · 1 publications · 127 citations

    1

    h-index

1–2